Covers June 10–15, 2026 (since the last digest). Receipts, not lessons.
Headline
Google Ads offline-conversion pipeline went live, end-to-end. Domain-broker leads now report to Google server-side (ad-block-proof — the page pixel was losing ~20–30%), with the conversion value restated upward when a broker qualifies the lead. Most of this week's build.
Shipped
Paid / conversions (the big one)
Offline conversions live: every domain-broker lead → a $1 conversion sent to Google server-side, matched on hashed email + gclid. Beats ad-blockers and the redirect-bail loss.
Value model: $1 at lead, restated to 5% of the stated budget when GHL marks the lead Qualified. Grounded in the brokerage's real economics (deal ≈ 10% of budget; a qualified lead ≈ 5%).
GHL → worker → Google wired + tested: qualified webhook hits our endpoint, worker pushes the restatement via the Google Ads API. Exact per-inquiry matching so repeat submitters (common) resolve to the right deal.
Still Secondary (observe-only, zero bidding impact) by design — promote to Primary later, once real volume validates.
NeverBounce low-credit alarm: hourly check so we never silently bounce paid leads.
Content / design
/vpn/best-free-vpn: new ranking / decision-tool layout shipped (English).
Dark-mode logo sweep: single logo-tile primitive across providers, tables, demos.
Design system: above-the-fold conversion rules + a new /design skill to enforce them before shipping landers.
Pricing
Provider price fetcher: daily cron pulls real prices from providers → opens a PR (fail-closed, no feed trust).
"Price verified X ago" indicator on provider pricing (live runtime timestamp).
Infra / housekeeping
go.vpn landers moved into the main repo (go-vpn/); analytics migrated itbroke → askbowtie.
Brand SSOT: key figures (e.g. the $750K-saved number) single-sourced via brand.ts + a {{token}} markdown shortcode — change once, everywhere.
Promote offline conversion Secondary → Primary (on a new campaign, so proven campaigns don't relearn). This is the step that actually puts the value to work in bidding — gated on real qualified volume.
First real qualified lead — verify the restatement matches in production (test leads have no ad click to match on).
GHL closed/lost webhooks — optional add, same pattern.